DIY Mobile Website

DIY Mobile Website

Business owners are hearing it again, go mobile or be left behind.  And that’s because the statistics are staggering.

  • 50 million Americans use a mobile device to surf the web
  • 122 million Americans say that they now purchase a phone based on their interest in getting online
  • Mobile search on Google is growing by 160% per year
  • Mobile devices generated 1.6 million in sales in 2009
  • Time spent on the Internet is up now that users have access via a cell phone
  • Mobile web is growing 4 times as fast as the Internet
  • One out of seven minutes of media consumption takes place on mobile

So, with those numbers in mind, you have to ask yourself, can I afford not to jump into the mobile market? The answer of course is a resounding NO. Small business owners who want to see growth in their company can not afford to let the mobile market pass them by.

Mobile Friendly Website

In my article Where to Start with Mobile Marketing, I mention that a good place to get started is with a mobile website. A mobile optimized website will give smart phone visitors the option to interact with your brand in much the same way that they would if they were using a computer.

Mobile Pays Off

There are plenty of benefits to having a mobile website. Your existing customers can stay connected in ways that are convenient for them. Your web content can be optimized to match the messages you want to offer. Plus you can…

  • Maintain and build your brand
  • Attract new clients
  • Boost your sales
  • Increase foot traffic

DIY Mobile Website

DIY Resources

There are free resources like Onbile, UBIK, and Mippin if you want to build your own mobile website. Also, you can check out plugins like MobilePress and WordPress Mobile Edition – both of which are designed to work with your existing WordPress site. In any case, keep the following tips in mind as you move forward with your mobile site.

  • Your mobile website should be short and simple
  • Avoid a lot of links
  • Scrolling should be one way only
  • Use images sparingly
  • When you do use graphics, make them jpeg
  • Test and recheck links
  • Include the option to visit your web based site

Not sure if you want to do it yourself or not? Either way, we can support you. Click here to check out how.

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