What Makes Your Business Different?

Know what makes your business different

How To Stand Out in a Crowd

I recently attended a networking event that was absolutely fabulous. Over 50 women business owners shared what they do with each other. The energy was high and the business exchange was tremendously valuable. As part of the formal networking structure, each owner was asked to give their unique selling point. I was struck by the lack of understanding of what a USP is among these successful entrepreneurs. The majority of owners I heard said that what made them different is that they conduct their business with integrity and honesty. It was clear that as we went around the table, the owners failed to recognize how many people said the same thing. None of the women could say what made their business stand out from the crowd.

So I wanted to take this opportunity to discuss what a unique selling proposition is and how a business can distinguish itself from the rest. If you have questions about finding your USP, give me a call for a free 30 minute consultation. If you are ready to take the next step and benefit from my expertise, click here.

There are certain principles that are a given in business. Having integrity and honesty is great, but this is not what makes you, your product, or your service unique. Things like integrity, honesty, great customer service, or service with a smile are all expected by customers. These are standards that no one business owner should claim as what makes him or her different from all of the other business owners with similar offerings.

Having a USP is very important in a crowded business environment. Ideally, a good USP can increase market share and ultimately increase the bottom line of a business. So just what does distinguish one business from another with similar offerings?  An effective USP is a statement that tells the benefits you offer and what it is that you do that no other business can do. Your USP should be compelling enough to motivate the prospect to take action.

The following five steps will help you identify your uniqueness in the marketplace.

1.   Describe the benefits of doing business with you and/or your company.

2.   Identify what makes you different.

3.   Identify what problems your prospects face and how you can solve them.

4.   Close the Gap between what your prospects need and what you offer.

5.   Use all of the information to write a clear and concise statement.

When you come right down to it, your USP is a powerful message that will drive prospects to choose your company over others offering similar products and services. When writing your USP, avoid using words like more, bigger, better, and faster. These words are generally worthless because they cannot be measured. As you develop your USP, remember that prospects want to know what you can do for them, not how great you are. They want to know how you will solve their problems and make their life easier. Focus on results, and create desire and urgency. It may take a few rewrites, but it is well worth it. The ROI on a well crafted USP statement is an increase in market share and substantial business growth.

Related Posts Plugin for WordPress, Blogger...

Trackbacks for this post

  1. Tweets that mention Know what makes your business stand out from the crowd | Digital Marketing, Mobile Marketing, Business Growth -- Topsy.com
  2. The Savvy Virtual Assistant | Digital Marketing, Mobile Marketing, Business Growth

Comments are now closed for this article.